 |
Small Business Information Center. Com |
|
|
|
|
|
||||
You need to "know" if
you want to grow."
|
Business web site: Top 5 Reasons Why Why develop a business web site?
#1 A business web site to establish a presence Current estimates have placed the amount of Internet users at somewhere between 200 and 240 million. The demographics of Web users is perfect for an online business. Most are college-educated or in college, which is a good predictor of higher potential earnings. The intention of most business web sites is to get their business in front of these high potential customers. Also, Internet web sites are always on and available to anyone, anytime, and anywhere in the world. It is always working for you. #2 A business web site to improve customer service Much attention has been given in recent years to the necessity for excellent customer service. Customer service is the basis for small business success. There is nothing more important than nurturing business relationships that facilitate return business. Many experts state that it may be 4-6 times more expensive to get new customers then to hold onto existing ones. A business web site can help build relationships that satisfy customer’s desire for efficient, effective customer service in various ways, including making information available whenever the customer may need it, posting hours of operations and items in stock, providing opportunities to order in a convenient manner, and also allows an opportunity for customers to provide feedback on your small business operations. #3 A Business web site to foster employee relations A internet web site is always helpful whether you are a local business or whether your employees work in various parts of the country or world. With a secure employee section you can post work schedules and newsletters, and provide confidential information. You may have downloadable insurance information forms, investment and tax choices at their convenience. It is also provides an opportunity to recruit individuals from all over the country. Highly qualified candidates are using the Web for job leads more all of the time. #4 Reason for a business web site: Reduce costs Businesses that implement Internet-based solutions have seen lower costs in printing, postage, order taking, market research and a customer service, while also seeing increases in the amount of items purchased in single transactions. Recent studies have concluded that online orders can be as much is 4% more profitable than orders placed over the phone via a catalog. Your small business internet site can also save you money on labor costs by making information available to your customers without taking unnecessary time by your staff. #5 A Business web site to Increase sales The #5 reason for a business web site is actually the #1 reason, to increase sales. Due to technology and the ability to customize features of various products, electronic sales have been found to increase the volume of ordering. Increase sales are also related to other factors already mentioned including the increased level of customer’s satisfaction. Also, directing a customer to one of its sellers when he is at the highest level of interest in products and services, also has been found to significantly increase the amount and frequency of sales. By Paul Susic M.A. Licensed Psychologist Ph.D. Candidate CEO/President Susic Psychological Consulting P.C.
|
|
A business web site can be an incredibly
cost-effective way to ensure that your small business marketing budget
is able to go a long way. Besides the economic reasons, there are many
factors associated with the decision to create a business web site. An
internet website can be a significant investment in time, effort and
money, so you should be very clear on
your objectives for creating a web site, and what it is attempting to do
for your small business. Below are the top five reasons for developing a
website for your business according to
|
|
|
|