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Internet Marketing Effectiveness Studies

Internet marketing research report on the importance of the World Wide Web: 

Internet marketing research conducted by the US government and released in 2002 reported that approximately 54% of Americans use the Internet regularly.  Some other indications of the growth and effectiveness of Internet marketing include that one-third of these individuals use the Internet in searching for products and service information, and over one-half of current Internet users in the United States will eventually purchase goods and services online.  It is reported that contrary to the concerns of several years ago when many of the dotcom’s were failing, many individuals are now beginning to see Internet businesses as much more stable than in the past.  It seems that Internet marketing is now beginning to truly present itself as a viable alternative or addition to other forms of media such as print media, radio and television as an available means to generate trust in product brands. 

Internet marketing studies find that many prefer the Web over television: 

An Internet marketing study conducted by Edison Media Research and Arbitron in 2001 found that one-third of Americans with home Internet access would actually prefer the Internet if they were forced to choose between their televisions and the Web.  It is probably not surprising to realize that the group most likely to prefer the Internet over their televisions was the younger age groups, which incidentally will be the consumers of tomorrow.  Forty-seven percent of these people aged 12 to 24 said that they would prefer to have the Internet if forced to choose between the Web and television according to this Internet marketing research. 

Internet marketing research conclusions: 

The final conclusion from these recent Internet marketing studies is that if you are not using the Internet to market your products and services, you're missing out on a tremendous opportunity to target very specific markets in a very cost-effective way. Internet marketing can be a great competitive advantage as well as a real cost savings.  One of the more wonderful aspects of marketing online is that a small company with a limited budget can create a strategy that can even be competitive with huge, conglomerate corporations.  Other pages on this web site will help to assist you, the small-business owner in acquiring the knowledge to use this incredibly powerful tool called Internet marketing. 

Some information from Low-Budget Online Marketing for Small Business by Holly Berkley 

Web page by Paul Susic MA Licensed Psychologist   Ph.D. Candidate CEO/President Susic Psychological Consulting P.C.