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11 Powerful
Ways to Promote Your Home Business |
By: Michael Laleye
Marketing
is an important aspect of any business. Home based businesses are no
exception. Here are a 11 powerful ways to promote your home business.
1. Personalize your business cards with a company logo. Be sure to
include email addresses and website URL on the front.
2. If you sell a product, carry several samples with you. Attach a
business card to the front. You'll be prepared the next time someone
asks you "What do you do for a living?". Hand them a sample along with
your contact information so they know how to get more.
3. Collect email addresses from everyone. Contact information can be as
good as money in the bank.
4. Start a monthly newsletter filled with updates and special promotions
for your products and services. Snail mail it and email it out to every
address in your data base.
5. Learn to write good copy. If you don't have time to educate yourself,
hire an exceptional copy writer to assist you. Good copy makes a
difference between booming business and lost sales.
6. Request testimonials form experts in your line of work, than use them
to promote your business.
7. Publish your business in every available marketing directory in your
area.
8. Word of mouth can make or break a business. Talk up your business
when in public and enlist friends and family members to do the same.
9. If you don't have one already, get a website. Keep it low key,
professional, easy to navigate and full of quality content. Don't
overuse graphics and flashy plug ins that slow down the time it takes
for your page to load. Spend some time creating a catchy headline or
slogan for your business. Now would be the time to use the copy writer
again. List your web site with directories like Google , Yahoo and
Inktomi. Make sure you read the webmaster's guidelines and ensure that
your website conforms to the search engines terms of service.
10. Get the word out about your business online by joining discussion
forums related to your area of business. Post links back to your website
and exchange links with other businesses that compliment your service.
Avoid associating your site with fly-by-night or shady businesses. Only
allow your links to be posted on high quality, reputable sites. Only
post links on your site to businesses or websites that you have
researched thoroughly. This can improve your page ranking and help you
move up on the search engine results page.
11. Procure advertising space in your local newspaper "above the fold".
Check into hiring a professional speaker to read a specially prepares
script advertising your business( once again, consult that excellent
copy writer) and have your new radio commercial played during prime
listening times. If you can only afford a few minutes of radio time, it
is still a good investment.
About the Author:
Michael Laleye Is A Plug In Profit Site Member As Well As An Authority
On Developing Home Based Affiliate Businesses Online. Get more
Information On How To Build Your Own
Home Based Affiliate Business.
For
Affiliate Business Ideas To Make Money Online, Visit:
http://www.MyAffiliateStarter.com
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